Privacy Policy

The Bridge Privacy Policy

The Bridge, ("we" or "us"), is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website "www.thebridgestore.in" (the "Website"). Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. INFORMATION WE COLLECT

Personal Information Collected During Purchase:

i. Name: We collect your full name to personalize your shopping experience and for order processing.

ii. Email Address: Your email address is used to send order confirmations, shipping updates, and promotional materials with your consent.

iii. Shipping Address: We require your shipping address to fulfill your orders and deliver them to the correct location.

iv. Payment Information: When making a purchase, we collect payment details such as credit card information or other payment methods to process transactions securely.

Non-Personal Information:

i. IP Address: We collect your IP address to understand the geographic location of our visitors and to analyze website traffic.

ii. Browser Type and Version: Information about your browser helps us ensure compatibility and optimize the website for a better user experience.

iii. Device Information: Information about the device you use to access our website, such as the device type and screen resolution, helps us enhance your browsing experience.

Voluntary Information Provided by Users:

i. User Account Information: If you create a user account, we collect additional information you choose to provide, such as your preferences and saved items.

ii. User-Generated Content: Information you voluntarily share on our website, such as product reviews or comments, is collected for public display.

Communication Information:

i. Communication History: We may store information related to your communication with our customer support, including emails, live chats, or other forms of communication.

ii. Marketing Preferences: If you opt-in, we collect data regarding your marketing preferences to tailor promotional content to your interests.

Survey and Feedback Information:

If you participate in surveys or provide feedback, we collect the information you submit to improve our products and services.

Information Automatically Collected: Cookies and Similar Technologies:

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information From Third Party:

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf.

2. COOKIES

3. USE OF COLLECTED INFORMATION

4. DISCLOSURE OF INFORMATION

Third-Party Service Providers:

i. Order Processing: We may disclose your personal information to third-party service providers involved in order processing, payment processing, and shipping to fulfill your orders.

ii. IT and Technical Support: Information may be shared with third-party IT and technical support providers to ensure the smooth operation and security of our website.

Marketing and Advertising Partners:

i. Promotional Activities: With your consent, we may share your information with marketing and advertising partners to conduct promotional activities such as contests, giveaways, or surveys.

ii. Targeted Advertising: Third-party advertising networks may receive non-personal information for the purpose of delivering targeted advertisements based on your interests.

Legal Compliance and Protection:

i. Compliance with Laws: We may disclose your personal information to comply with applicable laws, regulations, or legal processes.

ii. Fraud Prevention: Your information may be shared to prevent or investigate potential fraud or unauthorized transactions.

Business Transactions:

In the event of a merger, acquisition, or other business transaction involving our brand, your information may be transferred as part of the transaction. We will notify you of such transactions and any changes to the privacy practices.

User-Generated Content: User-generated content, such as product reviews and comments, may be publicly displayed on our website. Ensure that you are comfortable with the public display of such content before submitting.

Legal Process and Enforcement:

i. Enforcement of Terms: We may disclose your information to enforce our website's terms and policies or to protect the rights, property, or safety of our users and others.

ii. Legal Requests: We may share information in response to legal requests, such as subpoenas, court orders, or government inquiries.

Consent: Information may be disclosed to third parties for purposes not covered by this Privacy Policy when we have your explicit consent.

Aggregated and Non-Personal Information: Aggregated and non-personal information may be shared with third parties for analytics, reporting, and improving our products and services.

5. SECURITY AND RETENTION OF INFORMATION

Security Measures:

i. Data Encryption: We implement industry-standard encryption techniques to secure the transmission of sensitive information, such as payment details, during the checkout process.

ii. Access Controls: Access to your personal information is restricted to authorized personnel who need the information to perform specific tasks.

iii. Firewalls and Intrusion Detection: Our website employs firewalls and intrusion detection systems to protect against unauthorized access and potential security threats.

User Account Security:

i. Account Protection: It is essential to keep your account credentials confidential. Choose a strong password, do not share your login information, and log out of your account after each session.

ii. Two-Factor Authentication: We recommend using two-factor authentication if available to add an extra layer of security to your account.

Retention Period:

i. Data Retention Purpose: We retain your personal information for the duration necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

ii. Account Inactivity: If your account remains inactive for an extended period, we may securely delete or anonymize your personal information to comply with data protection laws.

Deletion of Information:

i. User Requests: Upon request, we will delete your personal information unless we are required to retain it for legal or legitimate business purposes.

ii. Inactive Accounts: If your account becomes inactive or you request account deletion, we will take appropriate measures to remove your personal information from our systems.

Data Breach Response:

In the event of a data breach that poses a risk to your rights and freedoms, we will promptly notify you and relevant authorities in accordance with applicable data protection laws.

Children's Privacy:

i. Age Verification: Our website is not intended for individuals under the age of 13. We do not knowingly collect or retain personal information from children.

ii. Parental Consent: If we discover that personal information has been collected from a child without parental consent, we will take steps to delete the information as soon as possible.

6. THIRD PARTY WEBSITES AND LINKS

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

7. YOUR RIGHTS AND CHOICES

Access and Correction:

i. Access to Your Information: As an Indian user, you have the right to request access to the personal information we hold about you. We will provide details about the categories of personal information, purposes of processing, and disclosure to third parties upon request.

ii. Correction of Inaccuracies: You may request corrections to inaccuracies in your personal information. Upon verification, we will update or rectify any errors.

Opt-Out Choices:

i. Email Communications: You have the option to opt-out of receiving marketing emails from us. You can do so by following the instructions in the emails or contacting us directly.

ii. SMS and Marketing Calls: If you have provided consent for marketing communications via SMS or calls, you can opt-out by contacting us.

Account Deactivation: Should you choose to deactivate your account, please contact us. Deactivating your account will restrict access to certain features, and we will take appropriate measures to delete or anonymize your personal information according to our retention policy.

Data Portability:

Upon request, we will provide you with a copy of your personal information in a format that allows for portability, facilitating the transfer to another entity.

Withdraw Consent: If you provided consent for receiving marketing communications, you can withdraw it at any time. This withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

Do Not Track Signals: Some browsers offer a "Do Not Track" (DNT) feature that signals your preferences regarding tracking by third parties. Our website currently does not respond to DNT signals.

Rights Under Indian Laws:

i. Information Sharing Preferences: Under applicable Indian laws, you have the right to specify your preferences regarding the sharing of your personal information for marketing purposes. You can manage these preferences through your account settings or by contacting us.

ii. Right to be Forgotten: In accordance with relevant Indian laws, you may have the right to request the deletion of your personal information under certain circumstances.

8. COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

9. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. Any changes or updates will be effective immediately upon posting on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.

10. CONTACT US

If you have any questions, concerns, or feedback regarding this Privacy Policy or our privacy practices, please contact us at:

Email: info@thebridgestore.in

Phone: +91-123-456-7890

Address: 123 Main Street, City, Country, PIN Code