'For All The Dogs' is his eighth studio album in which he shows, in some ways, he, too, is wondering what remains of life at the top. The cover art of the album is made by his son, Adidon. A unique art style in which he tells a story about his "daddy goat" holding his position at the top. That is not a "dog" or a "donkey" , that's a "GOAT".

Including this in our design is an appreciation to Adidon's art and symbolizes that anyone can be an artist.

"HATE SURVIVOR" on the sleeves of our T-shirt, also seen on the hoodie worn by Drake in the music video, is a testament to resilience, strength and ability to rise above negativity.

During his early days, Drake was subjected to hate and was labelled as half black half white child actor of hip hop. He claims he survived all the hate he received throughout his career.

Drake's intimate rap on Conductor Williams beat, where he delivers urgency, surveying the last 15 years as an increasingly dominant figure of hip-hop, while encouraging the creativity of his 6 year old song, is the main inspiration behind the design.

The project 'For All The Dogs' encompasses a much needed shift for Drake from the Playboy imagery to a slightly more refined and sonically sophisticated rapper.

"Preachin' to the dogs 'bout wantin' more for themselves
It's weighin' heavy on my moral scale"
Drake "preaches to the dawgs" about cleaning their images.